Although I’ve been preaching this for 15 years, there’s finally a formal study backing up what every image consultant already knows – cosmetics can affect how intelligent, confident, approachable and successful women appear. It helps to have professors from Harvard and Boston University lend credibility to what is often dismissed a matter of fluff or vanity. I’ll be the first to suggest that women shouldn’t be judged by this additional grooming requirement, but this article from the New York Times gives us plenty of reasons for taking the extra time to apply makeup, and applying it well.
